No one is coming to help us. Only we can help ourselves. We have inherited a built world that makes much waste. Yet this built world can be made better by us because we built it.

Is it more realistic to wish for all new efficient structures and better roads, or to repair what is already here? A hypothetical perfect home won’t help you now, but solutions like CanCoverIt will because they are designed for the world that already exists, not the world we wish we had.

CanCoverIt emerged out of a pressing need to solve the old style non insulation contact can-light dilemma: they leak air by design, but this is very inefficient. It was just way too expensive and wasteful to tear out and replace millions of fixtures, so we invented a fix for the problem that lets the fixture stay right where it is.

Turns out that the more modern airtight insulation contact fixtures did not help the energy leak problem either (they even cause new problems) because it was not just air that leaked, but radiant heat energy itself. Thus we need to fix all can-lights: they all leak energy. Once again we can fix them all right where they are: just put a CanCoverIt over top and be done.

We believe in real, actionable, common sense upgrades; and we believe in the power of you.

The time has come for us people to look at ourselves more truthfully: we are more like coral polyps than we are gods. We don’t plan out grand visions and execute them, we build what we can where we are with what we have.

We can argue about how the whole reef should look or we can get to work improving the reef we already live in – indeed this is the only real path to a better tomorrow for the climate.

If you are a homeowner, install CanCoverIt in your attic, save up some money from your heating/cooling bill reduction then upgrade to solar tiles on your roof and other systems.

If you’re a renter try talking with your landlord to get CanCoverIt and other efficiency upgrades installed in your building, it will benefit them and you. Maybe they’ll even see that they could use their properties as solar farms and make even more because their buildings are more efficient so more power is being sold, all while you enjoy a $0 electric bill and peace of mind.

It takes just minutes to upgrade your house with CanCoverIt, and you can even get someone to do it for you. You can be an example in your community because you took the few minutes to upgrade your home and then you tell others of your savings and comfort improvement.  There are over 130 million homes in the US, if they all reduced their energy usage by half overnight we will have just won a major battle. And it didn’t require any generals, just smart individuals. Complex government programs are not required when the solution is as low-cost and easy as CanCoverIt. But they could help accelerate!

Our existing customers represent this. They found us because they wanted to improve their home’s comfort, or fix dripping water from their airtight can-lights, and all wanted to save energy by reducing their heating and cooling costs. Now they’re part of a movement of common sense upgrades that can sweep the nation and the world.

Get your friends excited about what can be done, don’t spend so much time bemoaning what can’t be done or bickering over what should be done. It is fine to talk about ideals, but where the rubber meets the road we find ourselves each behind our own steering wheel. And the deepest wisdom is that examples of action change the world far faster than any sermon.

No one is making you upgrade your home and start making more sustainable choices, but I think that you already know that. I think you’re starting to suspect that this is the era of you, and maybe you’re even starting to get excited about how you can make your little patch of the reef more beautiful and sustainable.

Now imagine if everyone cleaned up their act like you… Let’s make it happen, you are the key.