It is a great intention to try getting better scores and metrics to help homeowners, but so many people are trying to approach this angle that it is now starting to overwhelm homeowners.
A metric is less impactful than using a ‘halo effect’ around a few fast, tangible upgrades. Look to Apple’s success getting people into an ecosystem of products using one key product.
Over here at CanCoverIt we see our solution as an ideal halo effect product - do it first and then approach other specifics later.
It’s low-cost/high-impact so it will win over the homeowner to more advanced concerns later, but delivers the majority result immediately so that even if they never go further it’s still a win at scale.
We really need to get people retrofitting their homes NOW, and I want to propose that we try:
“Homeowner, we can fix your attic for savings on your heating/cooling and increased comfort, it will take one afternoon.’
vs the current:
‘Homeowner, first we will get a metric reading which will define the performance of your home which will then allow you to choose a range of options congruent with the metric... etc etc’
One of those messages will resonate, the other has not historically and still isn’t today.
The great news is that we can still get homeowners interested in technical specifics and metrics, but let’s do it after they have actually upgraded the structure of their home.
How does CanCoverIt fit into my budget if I'm looking to upgrade my home? Full interview: https://youtu.be/GSgSeDc6cLw
I hope this message resonates with you because, dropping the business persona for a moment, I’m a 27 year old guy who is terrified of how we just keep on adding air conditioner load and heating use to the residential grid while it remains unchanged in efficiency. There is a lot of talk around metrics for testing homes, and great work going on in new construction, but the elephant in the room is that existing homes are the massive majority of the problem, and they aren't getting replaced any time soon!
But I’ve become much more optimistic the more I see homeowners do attic upgrades with CanCoverIt right away. They're cutting their HVAC use in half with just an afternoon of CanCoverIt and some standard blown insulation. This is huge, and it will actually happen because it's low-cost and easy to implement.
I have been shown through working with CanCoverIt that it is possible to get everyone in North America to upgrade their homes nearly overnight, but it has to be a no-brainer or we’ll lose them in the hustle of their daily lives as we have been losing them for the last few decades!
So if you are going to measure someone's house, make sure you fix it too before you leave.
One afternoon of CanCoverIt upgrade makes a huge difference in each homeowner's life, now let's scale it up!
